Future of Work

I'm Shipping Up

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One of the key aspects of the MBA experience is the summer internship. This is an opportunity to get experience in your desired role or industry and it is especially important for people looking to use the MBA as a pivot in their careers (like me).

I couldn’t be more excited to announce that I’ll be spending the summer as a Product and Operations Associate at Catch, a Boston-based fintech startup building portable benefits for modern workers. In this post, I will talk about the journey that led me to Catch, but for anyone looking for a TLDR, I couldn’t be more excited about the opportunity to work alongside a seriously impressive team on solving the problem of how to make benefits work for modern workers.

Back to the Future (of Work)

Anyone who has read this blog before will know that one of the topics that has interested me the most in recent years is the future of work. Credit for my interest in this space goes to my wife. She is from a small town in rural Virginia near the Chesapeake Bay. When I say small, I mean small. We are talking 1 stoplight and 3 restaurants small. Her town is absolutely beautiful, but its charm is belied by the fact that her town is dying. What once was a robust example of small-town America has become a shell of its former self. The Northern Neck is one of the most beautiful regions you will find anywhere in the country, located only a short drive from DC and yet the area has been in a downward spiral for years. There simply aren’t the kind of economic opportunities in the region that there once used to be. The smartest and most ambitious leave for school and don’t come back, finding opportunities and a lifestyle more to their liking in the urban centers that have become magnets of modern culture and commerce. Those that don’t leave are forced to contend with an opportunity set that is constantly eroded by offshoring, poor public education, and decades of underinvestment in core infrastructure and services. I think this phenomenon of the divergence of economic fortunes and the feeling that so many workers have been left behind by the modern economy underlines much of the social, political, and economic strife that the US and many other countries around the globe find themselves facing.

The juxtaposition of the Northern Neck’s natural beauty compared to its bleak economic outlet was what first made me begin to ask questions about why this divergence was occurring. I thought about why our work hasn’t kept pace with our needs as workers. I thought about how you could bring economic prosperity back to small-town America and why opportunities were so limited during a time when technology allows almost anyone to work almost anywhere. I thought about the different aspects that compose work and how the preferences of modern workers differed from that of our parents and grandparents.

Ultimately, I kept asking myself “What would the corner store of the future look like, and what can be done to help more people participate in the modern, digital economy?”

As an investor, my interest in the future of work coalesced around two fundamental pillars.

1)      What can be done to increase access to the digital economy?

2)      What can be done to decrease friction for modern workers?

For me, the future of work was never about the latest and greatest productivity tool or as simplistic as work that is simply remote. Maybe those are aspects of the future of work, but I have been chiefly concerned with the larger questions of how workers are changing and how the role of work would have to evolve to keep up.

My interest in this space led me to spend time delving into the creator economy. My thesis was that creators monetizing their unique interests, skills, and resources was an excellent example of an onramp into the digital economy for non-technical workers. As I transitioned from an investor into a full-time student, the creator economy continued to dominate the lion’s share of my attention as an area poised for opportunities.

The Jobs to be Done by Jobs

My interest in the creator economy really came to a head during my most recent semester at Wharton. I took an innovation class that tasked us with developing startup ideas and doing the groundwork for reaching initial validation of our concepts. I started exploring the financial side of the creator economy and hypothesized that current financial solutions wouldn’t be able to serve the needs of this emerging workforce. I thought that the biggest pain point for creators would be difficulty getting access to financing based on the unpredictability of their cashflows and incumbent financial institutions’ utter inability to underwrite income from platforms like Youtube, Twitch, or Substack. When I actually took the time to talk with creators and experts in the space, what I found surprised me. Yes, financing was a pain for creators, but the far greater pain revolved around their access to benefits. The need to take out a loan was something that, while painful, occurred infrequently. Benefits were, on the other hand, were a top-of-mind issue on a nearly daily basis. I realized that income was only an aspect of the “job to be done” by our jobs. We also rely on our jobs for insurance, community, security, prestige, value, identity, and so much more. New platforms provide creators, gig workers, freelancers, and other modern workers with income, but what about insurance, paid time off, family leave, retirement savings, and the other benefits that have been supplied by employers for nearly 100 years (side note: Catch’s CEO has an excellent examination of the historical drivers that led to the creation of the modern system of benefits)

Ask me what the Catch is

As I continued to explore the impact of benefits on modern workers, I realized that, if anything their effect was understated. Yes, benefits are a pain in the ass for modern workers and that is a huge problem. But what about the traditional workers who want the freedom and ability to pursue work more in line with their interests but never take the jump because they feel chained to their desk by their employer-provided health insurance and 401k? What about the modern workers that never were because of the hurdle provided by the outdated benefits system? If you reduce the friction to pursuing modern work by providing benefits to people no matter where they are and where they work, not only will you make life better for the large, growing group of modern workers, but I believe that you would also unleash a wave of entrepreneurship and economic opportunity for people who previously never had access to the modern economy.

And that’s what got me so excited about Catch! I was discussing my exploration of the space with one of my friends from my time as a VC and he immediately recommended I try to connect with the folks over at Catch. He was a big fan and knew that there were among the leaders in the space of modernizing benefits for modern workers. One conversation led to another and, as fortune would have it, the team had a need for exactly the kind of generalist operational role that I was looking for.

Catch is attacking the massive opportunity of decoupling benefits from work and rebuilding a modern safety net that allows people to take calculated risks and make plans for the future even as they pursue modern jobs that didn’t exist even a handful of years ago.

I am excited to bring what I’ve learned as an investor, operator, and student to contribute as much as possible to the company’s mission. Most of all, I am excited to work next to seriously impressive people working on solving a seriously important problem.

Whenever I have evaluated a company as a VC or angel investor, I have always tried to do a gut check of asking myself “will the world be a better place if this company is successful?”

 

I honestly believe that the answer to that question for Catch is an unequivocal yes.

 

And I couldn’t be more excited to do everything I can to try to help make that happen.  


If you have thoughts on this post leave a comment below or reach out to me on twitter @abergseyeview where my DMs will forever be open.

If you enjoyed this post, you can subscribe here to receive all of my posts delivered directly to your inbox every Monday morning.

If this is the first time you are reading something I wrote and you want to learn more about me, this is a good place to start. It includes some background on me as well as a collection of my top posts.

The Future of Work is about Access

The future is here, but it isn’t evenly distributed.

How do we fix this?

This is one of the big questions facing our society today. I think most of the issues we face stem, in some part, from the fact that huge swaths of our population have been left behind by the modern economy. You have people building AI, robots, virtual worlds. People building applications and software by themselves. People building businesses around their brands and interests. And then you have Steel workers in Indiana. And artists in Portland. And assembly line workers in Detroit. And Fisherman in South Carolina.

It seems like the growing divide between the digital natives and the technologically illiterate is the elephant in the room of all of our modern discourse.

And what is odd is that the aspirational path of wealth creation through technology entrepreneurship has never been more attainable. I’d go as far as to say that never in the history of mankind has the path to wealth creation been possible for so many.

So why does it feel like it is anything but for so many?

Nothing good comes from people feeling like they have been separated from their chance at life, liberty, and the pursuit of happiness. They feel disenfranchised. They find themselves growing resentful and disengaged. They resort to pulling others down instead of trying to pull themselves up.

That is why I am so excited about the future of work. I believe that it has the potential to ameliorate so many of the woes in our society by providing access to the modern technology-based economy to those who have always felt it out of reach.

To me, the future of work isn’t just about productivity tools, remote work, and the next evolution of B2B SaaS. It is about all of those things to a degree, sure. And those things are exciting in their own right.

But what really gets me excited is the potential that the future of work has to increase access to entrepreneurship. It can do this in a lot of ways. It can remove friction and barriers of entry for people. It can educate, upskill, and equip people with the tools and knowledge to build technology-based businesses and income streams. It can allow people to unbundle their work from their employment and it can even allow people to make money practicing their hobbies.

The crazy thing is that the tools are all out there. The knowledge too! That isn’t the issue. Access to the modern economy is not some secret guarded by technocrats.

Instead, it is a diamond hidden under a metric ton of shit.

Google “passive income.” Go ahead. I’ll still be here when you come back.

Hey! Welcome back. If you spend 5 seconds browsing how to build passive income on the internet you’ll get a bunch of lame slick-haired-used-car-salesman types in video thumbnails with sportscars and beach houses they rented trying to sell you products and courses you don’t want or need.

It has never been easier for someone with zero technological know-how to learn how to use no code tools or platforms like Shopify to build businesses online.

And yet, we get these seedy con artists selling us snake oil.

I am optimistic though.

The hard part is building the tools and platforms to provide access to the modern economy. That is happening. There are more and more onramps for the technologically unsophisticated into the modern economy each and every day. Here is the list I maintain of my favorite resources.

I am not sure what I am going to do in my career, but I know that whatever it is I want to be part of the solution to helping people build wealth through technology-based entrepreneurship. That is what I am really excited to build. Either by investing in teams building it or building it myself, I want to provide the tools and platforms necessary to build the mom and pop corner store of the future online.

The future of work isn’t about SaaS. It isn’t about productivity tools or remote work.

It is about access.

Access to a lifestyle and a way of building that has been locked behind the doors of technical, financial, and ethnic privilege.

Until now.


If you have thoughts on this post leave a comment below or reach out to me on twitter @abergseyeview where my DMs will forever be open.

If you enjoyed this post, you can subscribe here to receive all of my posts delivered directly to your inbox every Monday morning (or the occasional Tuesday).

If this is the first time you are reading something I wrote and you want to learn more about me, this is a good place to start. It includes some background on me as well as a collection of my top posts.

Avalon and the Future of Work

Avalon

This post is inspired by the very interesting twitter thread started by Jeff Morris Jr. He shared the 10 topics that he was interested in at the moment. I responded with my own list and thought it would be fun to go into a bit more detail on each of my topics. Unfortunately, I only made it through the first one by the time I hit a length that is appropriate for a weekly blog post. Especially one started late because your wife invited friends over on a Sunday afternoon. Sunday afternoons are generally reserved for rest, relaxation, and my usual post-church uniform of a Polo shirt and gym shorts. Luckily, being social was great fun and the uniform was a big hit with all. But I digress. Without further ado, the number one topic that I am interested in at the moment (and the one which has been monopolizing the lion’s share of my thoughts and attention recently)

The Future of Work

If I can only write on one topic, it makes sense that it is this one. I am fascinated by how we work and what our work will look like in the future and many of the other topics on this list are reflected as aspects of this one. Outside of your health and your spouse, your work has the greatest impact on how much (or how little) you enjoy your life. If you peel back most of the socio-political problems our society is grappling with today, I would wager that you would find work (or the lack thereof) at or near the center of almost all of them. Nearly every country in the western world has experienced resurgences of nationalist political sentiments in recent years and I would argue that the root cause of this growing political movement is the changing landscape of work. Work today is unrecognizable to what it was even a half-century ago and the rate of change is only accelerating. Workers are no longer staying in one job and slowly working their way up the corporate ladder. Whereas before, a blue-collar worker could expect to support their family, own a house, and send their kids to college in any city in America. Now, you have some cities like San Francisco where someone making $100,000 a year is near the poverty line.

The future of work is the thing that takes up more of my intellectual brainpower than any other. My goal in life is to be a company builder. It's why I got into venture capital and it is why I will be doing whatever it is I do next. I firmly believe that the highest good that you can do for anyone is to provide them with a job where they can find fulfillment and support their family. Teach a man to fish instead of giving him a fish. This belief is the guiding principle behind all that I do.

But what happens when the robots start catching fish faster and better than people can? The future of work is uncertain. No, AI is not coming for your job tomorrow (anyone who tells you that current state AI is anything other than supped-up linear regression is lying), but we are moving in that direction. Slowly, but surely, advances in artificial intelligence and automation will render more and more jobs obsolete. I believe, as with all other technical changes in human history, that this will unlock a myriad of other, better jobs for human beings that we can’t even imagine today.

But what will those jobs look like? That is the question that I have been spending more and more of my time thinking about. You should always be skeptical of anyone claiming to know what the future looks like. But if I had to guess…

I would guess that the future looks a lot like Avalon.

Avalon is a legendary island in the Arthurian legend. It is where Excalibur was forged and it is the home of Morgan le Fay. Avalon is a land of abundance.

…it produces all things of itself; the fields there have no need of the ploughs of the farmers and all cultivation is lacking except what nature provides. Of its own accord it produces grain and grapes, and apple trees grow in its woods from the close-clipped grass. The ground of its own accord produces everything instead of merely grass, and people live there a hundred years or more.

I believe that the future will bear a striking resemblance to this mystical island. As manual labor and simplistic tasks are automated away what will we do with our newfound abundance?

My guess is that work will look and feel much more similar to the video games of today than it would the work of today. Remote tools and infrastructure will allow anyone to “work” from anywhere. Abstractions enabled by virtual reality, decentralization, gamification, incentive structures, and artificial intelligence will make work more fun and gratifying. Creativity will become the currency of the day as data analysis becomes more and more commoditized. I see futuristic artisans plying their trades and selling digital goods in online markets as world-renowned musicians perform in front of sold-out crowds seated in internet amphitheaters. Status will be definable, measurable, and meritocratic. Communities will be both hype-niche and global in scale. The future won’t be a utopia, but I do believe that it will be a time of unprecedented access. You will be defined by what you produce and create, not by your demographic profile. Anyone, from anywhere, will be able to build their own “job” and support their family doing things they find intrinsically fulfilling, regardless of what other people believe a “real job” looks like.

We’ve got a long way until we are anywhere near this future. I truly believe the potential is there to design the world we always wanted. The transition won’t be painless, but the payoffs will be worth it.

Avalon is coming.

And I think it may be coming sooner than many of you think.