How to Leverage AI to Pull Your Startup Ahead

And now for something completely different! Today, I will be featuring a guest post from Serena Garner at Y Media Labs. Serena was kind enough to provide an interesting post on the practical ways that AI can be implemented into your company. AI is a buzzword that is thrown around a lot in tech, so it is very cool to break down some ways that this technology could be used in a real business setting. This is the first time I have had a guest post, so please let me know what you think in the comments! 

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Artificial intelligence is no longer science-fiction, due in part to the many major brands that have already leveraged it to enhance their marketing campaigns. However, thanks to tech innovations, you no longer need access to substantial resources to take advantage of AI.

Entrepreneurs at startups both big and small can use AI to engage with customers, boost brand awareness, and simplify marketing processes. Developing an AI chatbot may seem a bit overwhelming, especially if your business is just getting off the ground.

However, it can mean the difference between a lukewarm reception, and a dedicated client base. A creative digital agency can guide you through the development process, ensuring your chatbot gets launched without a hitch.

If you’re still not sold, and you run a company, consider the following ways in which this technology can play an important role in your marketing efforts.

Incorporating Vision-Driven AI

If you run a business with brick-and-mortar locations, it helps when you’re able to attract the people who already pass by it on a regular basis. That’s why you may want to consider installing cameras equipped with AI tech: they can read the license plates of people who drive by, connecting with third parties to learn about who owns the vehicles.

This form of customer data yields insights that make it easier to adjust your marketing campaigns so your establishment appeals to the types of people who are most likely to live close to it.

That same AI tech can also identify the faces of repeat customers, helping you better determine how effective your marketing campaigns have been. You can measure how many return customers you have, and ask yourself why that audience seemed to be more impressed with your marketing efforts than others.

Using Language-Driven AI

AI innovations, combined with advances in natural language processing and related tech, have given the world surprisingly versatile chatbots. With an AI-based chatbot, customers can engage with your brand simply by speaking or typing into their devices.

There are many smart reasons to offer one. For instance, bots can replace customer service teams, helping you save money while also responding to consumer needs more quickly than ever before. During each interaction, the bot will gather data and information about the individual client, helping marketing teams better understand their overall customer base.

A chatbot that’s familiar with the tastes and preferences of a particular customer can even reach out to them via social media, alerting them to relevant promotions, new products, and the like. Rather than sending out the same email to each and every customer, marketers can use AI to offer a much more individualized experience.

Case studies prove businesses have already used these methods to great success. For instance, ZenDesk used a social media AI engagement program to develop a list of contacts divided into specific personas. The result: four times greater lead volume.

Data Extraction & Marketing Campaign Optimization

AI is capable of analyzing data much more efficiently than a human ever could. This lets marketers learn a tremendous amount of information about their clients. Thus, they can determine how to position advertising materials for the greatest ROI.

The technology can tell marketers what demographic groups their brand appeals to most, when certain customers are most likely to open marketing emails, what forms of advertising are most effective, and more. In fact, sophisticated AI can even leverage data to make marketing decisions automatically, saving your company even more time and resources.

Best of all, these tools are now available to small startups; you no longer have to run an enterprise-level organization to take advantage of them. Thanks to affordable AI marketing solutions, your company can start benefiting from this technology today.